MEANINGFUL MARKETING
REQUIRES MORE THAN POLISH
GRIT helps businesses build new marketing programs from scratch and kickstart the ones that stalled out. With over 14 years of experience, we know most marketing fails because it's not connected to real business objectives. It's just... activity.
Before we can talk about marketing tactics, Let's find out what you're actually trying to accomplish with your business
THIS SOUND FAMILIAR?
You're throwing time and money at marketing but not seeing consistent results
Every "expert" tells you something different, and you're tired of conflicting advice
You start marketing initiatives with good intentions, then life gets busy and everything falls apart
You've worked with consultants who hand you a pretty strategy document and disappear
You have no idea what's actually working, so you can't do more of it
Look, I get it. Marketing can feel overwhelming. But here's what most people don't realize about roadblocks:
THE'RE ACTUALLY THE FOUNDATION FOR SOMETHING VALUABLE
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HERE’S WHAT I BELIEVE ABOUT MARKETING (AND WHY YOU SHOULD CARE)
Marketing isn't about overnight success or quick fixes. And it's definitely not about following the latest trend some guru is pushing on LinkedIn.
Good marketing is like pearl formation—it requires patience, consistency, and strategic layering. Most importantly, it requires someone who's willing to stick around for the actual work, not just the strategy session.
I don't hand you a plan and disappear. I roll up my sleeves and help you build it, layer by layer, until you have marketing that actually works for your business.
GENUINE STORYTELLING
I help you figure out what makes your business uniquely valuable, then we craft messages that actually resonate with your ideal customers.
RESULTS-ORIENTED
Every strategy, every piece of content, every campaign has a clear purpose tied to measurable business outcomes.
ITERATIVE APPROACH
We build your marketing layer by layer, learning and refining as we go. No "set it and forget it" here.
TENACIOUS
Marketing challenges don't scare me. I'm committed to finding solutions that work for your specific situation—no matter what obstacles we encounter.
READY TO GET STARTED?
Whether your marketing has completely stalled or just needs some strategic guidance to perform better, I can help you transform your efforts into predictable results.
Here's how it works: We start by taking an honest look at where you are right now (no sugar-coating), then we build a plan that makes sense for your specific situation. Most importantly, I stick around to help you implement it.
Because here's the truth: no grit, no pearl. But with the right approach and someone willing to do the work alongside you, those marketing challenges can become your biggest competitive advantage.
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"The assessment alone was worth the investment. Mel identified exactly why our leads weren't converting and gave us a roadmap to fix it. For the first time, we had clarity about what was working and what wasn't."
"Mel doesn't just 'get' marketing—she gets business. Every recommendation connected back to real business outcomes, not vanity metrics that make you feel good but don't drive growth."
"Working with Mel was like having someone finally understand what we were trying to accomplish. She didn't just give us a strategy document and disappear—she helped us build systems we could actually maintain and improve over time."