PUT ME IN COACH
Let's build marketing that actually works for your business
Most people want to skip straight to the fun stuff—the website copy, the social media posts, the email campaigns. I get it. Strategy feels abstract, and tactics feel productive.
But here's what I've learned: tactics without strategy are just expensive busy work. And I refuse to help you waste your money that way.
Look, I've seen too many businesses throw thousands of dollars at "marketing" that doesn't connect to their actual business goals. They hire someone to redesign their website, launch a social media campaign, or start a newsletter—all without first understanding who they're really talking to or what they're trying to accomplish.
That's like trying to build a pearl without the oyster. It's just not going to work.
How WE'LL work TOGETHER (and why strategy comes first)
I'm a strategist first. That means before we touch a single tactic, we're going to do the deep work that makes everything else effective:
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Buyer personas that go beyond demographics - I interview your actual customers to understand what really drives their decisions
Internal stakeholder interviews - We need to know what everyone thinks before we can craft messaging that resonates
Content pillars and messaging frameworks - These become the foundation for everything you'll create moving forward
Market positioning that differentiates you - Not just "we're better," but specifically WHY you're the right choice
This isn't busywork. This is the foundation that makes your website convert, your social media engage, and your emails get opened.
"But can you help us implement it too?"
This is the number one question I get, and the answer is absolutely yes. In fact, I prefer it that way.
I don't want to hand you a polished strategy document and disappear. That terrifies me more than it probably terrifies you. Because I know that without proper implementation, even the best strategy is just expensive paper.
So yes, I'll help you implement. I'll write your website copy, develop your email sequences, create your social media content, build your lead magnets—whatever you need. But we're doing it strategically, with intention, based on the foundation we built together.
If you have a team in place, then I’ll work alongside them to get the job done. Think of me like the team captain driving us up the field. I don’t have to score the goals but I’ll do everything I can to set your team up to hit the net every time.
STRATEGY
This is where the magic happens
Marketing Strategy Development
Deep-dive sessions where we map out your entire marketing approach based on your actual business goals and customer insights.
Buyer Persona Development
I don't just guess who your customers are—I interview them to understand their real motivations, challenges, and decision-making process.
Brand Positioning & Messaging
Clear, compelling messaging that differentiates you from competitors and resonates with your ideal customers.
Content Strategy & Pillars
The strategic framework that guides all your content creation, ensuring everything you publish serves a purpose.
CONTENT
Strategy in action
Website Copy & Messaging
Copy that converts because it's built on solid strategy and speaks directly to your buyer personas.
Email Marketing Systems
Welcome sequences, nurture campaigns, and regular newsletters that build relationships and drive sales.
Content Creation
Blog posts, social media content, case studies, and lead magnets—all aligned with your content strategy.
Sales Materials
One-pagers, presentations, and proposals that actually close deals.
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OPERATIONS
Making it sustainable
Marketing System Setup
Simple, manageable workflows that keep your marketing consistent without overwhelming your team.
Performance Tracking
We'll measure what actually matters to your business, not vanity metrics that make you feel good but don't drive growth.
Team Training & Handoff
I'll teach your team how to maintain and evolve what we've built together.
BRAND EVOLUTION
When you're ready to level up
Brand Strategy Development
Comprehensive brand positioning, personality, and voice guidelines that inform all your marketing.
Visual Identity Direction
Strategic guidance for your visual brand elements (I partner with talented designers for execution).
Rebrand Strategy & Implementation
Like I did for Argos Law—complete transformation from strategy through execution.
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HERE"S WHAT I WON'T DO
I won't let you skip strategy and jump straight to tactics. I've seen too many businesses waste money that way, and I won't be part of it.
If you come to me saying "I just need a website" or "I just need social media content," I'm going to ask you the hard questions first: Who are you talking to? What's your positioning? What are you trying to accomplish? How will you measure whether what we’re doing is successful or not?
Because tactics without strategy are just expensive experiments. And you deserve better than that.
READY TO DO THIS RIGHT?
Strategy first, implementation second, results third. That's how we build marketing that actually works.